Volume 4 number 2 (10)

Original research

PROCESS AND QUALITY IMPROVEMENT PRACTICES AND ORGANIZATIONAL LEARNING PERFORMANCE: A PLS-SEM STUDY

Pages 213-222

DOI 10.61552/JEMIT.2026.02.010

ORCID Nafiza Islam, ORCID Mohammad Thoufiqul Islam


Abstract This study aims to scrutinize and confer the impact of soft TQM practices on organizational learning capability (OLC) with the mediating effect of organizational culture (OC) in the service sector of Bangladesh. After a thorough literature analysis and focus group discussions with top and mid-level employees, a questionnaire was framed, and its validity was verified by academics, research scholars, and industry specialists. Sample size was 160, and the data were scrutinized and summarized through Partial Least Squares-based Structural Equation Modelling PLS-SEM 4.0. The result confirmed a positive relationship among the variables, which indicates the strong association between TQM and organizational learning capability, as TQM is the key enabler for fostering organizational learning. However, organizational culture strengthens this relationship through promoting knowledge sharing, readiness to change, and continuous improvement. The study opens an avenue for the top management and quality practitioners to cultivate a supportive culture aligned with soft TQM practices and build strong integration of TQM and organizational learning capability for competitive sustainability. The study also adds value through its contextual novelty as one of the initial investigations conducted in the service sector of Bangladesh, and, to this effect, the study findings extend prior research and substantially enhance the understanding of the OC mechanisms on the TQM and OLC relationship model.

Keywords: TQM, organizational culture, organizational learning capability, soft TQM practices.

Recieved: 22.10.2025 Revised: 15.12.2025. Accepted: 19.01.2025.