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Original research COGNITIVE SIMULATION OF ESG STRATEGIES OF RUSSIAN COMPANIES IN THE FIELD OF SMALL AND MEDIUM ENTERPRISEPages 211-222
Abstract
This article presents the results of the study of ESG-transformation issues regarding Russian Small-and-Medium enterprises (SME). These results include the justification of relevance of ESG agenda for Russian business, carrying out the inquiry of companies’ representatives, elaboration of the ESG strategy model for SMEs, based on the fuzzy cognitive logic technology.
Based on a static analysis of system indicators of a fuzzy cognitive model, it was revealed that the content of the ESG strategy in the field of small and medium-sized businesses is determined by the level of ESG corporate culture, ESG motivation, and the integration of strategic management into ESG practices. On basis of impulse simulation of the ESG strategy, three scenarios for ESG business transformation implementation are substantiated, depending on its goals and resource provision. The significance of the study for practice lies in the possibility of businesses to use the cognitive model of ESG strategy when implementing ESG standards and developing a system for ESG transformation of SMEs. The authors consider the continuation of the study with an increase in its scale and assessment of the newly introduced organizational attributes of the ESG strategy of small and medium-sized businesses.
Keywords: ESG, ESG-strategy, ESG-transformation, small and medium business, cognitive simulation, fuzzy cognitive model.
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Marina Y. Anokhina, 
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